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Novi Sad
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NewsBanking On Values Day 2018: Stop, Think and Ask more of your bank


8 November 2018 – Banking on Values Day: Today, on #BankingOnValues Day 2018, the Global Alliance for Banking on Values (GABV) asks you to stop, think and ask: Does your money follow your heart? Where can your money do the most good?

“Today’s fragmented world of economic uncertainty and political turmoil in many countries, together with concerns of fake news and privacy issues has made people suspicious,” says Dr. Marcos Eguiguren Executive Director of Global Alliance for Banking on Values. “However, this turmoil is creating a positive wave in the banking industry. People now question the status quo. They are demanding banks deliver on socially responsible investing.”

The #BankingOnValues Day 2018 campaign provides these educational tools:

Interactive quiz: Are You #BankingOnValues?

Banking scorecard: A test for banks that rates them on whether they invest in the real economy

Debunking myths: A breakdown of true and false beliefs about values-based banks

Educational posters: Social media content that encourage people to think about values-based banking

How values-based banking works:

  • Serves real people and support the real economy
  • Offers a level of human touch banking, connect people, build for a better tomorrow, and focus on long-term and sustainable investment
  • Invests collective savings money and uses it to finance a small furniture manufacturer, provide working capital for an independent business, loan money to the farmer that needs to buy more cows, or the family that needs to buy a home

The GABV and its 54 member banks across six continents include 60,000 staff serving more than 50 million customers who put people before profit. Values-based banking sees profit not as a goal to achieve, but as the result of doing things right for humanity and the planet. GABV member banks around the world are marking #BankingOnValues Day 2018 with local messages and campaigns in their country. Opportunity Bank Serbia also marks this day by sharing the information about values-based banking with its staff and the public.