Opportunity Banka A.D. Novi Sad
Bulevar Oslobođenja 2A
Novi Sad
Tel: + 381 21 530 111, 530 024




Today, the MFC is teaming up with 24 financial institutions to launch the second annual international Borrow Wisely Campaign. Over the next 30 days, field staff across 15 countries in Europe and Central Asia will educate thousands of existing and potential microfinance clients on how take on safe and responsible levels of debt.

MFC logo

Why is the Campaign important?

Now more than ever, it is important to demonstrate that the microfinance industry is synonym for responsibly, transparently lending and protect against client over-indebtedness in line with international standards. But it’s not just institutional responsibility that matters: the other important half of the “client protection equation” is responsible borrowing – that is, making sure that clients know how to use debt safely.

Last year’s Campaign proved to be a great tool for reaching massive numbers of clients with targeted financial education messages – in fact it exceeded the outreach targets. Given this popular interest, MFC have decided to build on success and make the Borrow Wisely Campaign an annual event.

How we are going to do it?

Field staff in partner institutions will directly engage with clients around key messages to help them understand how to borrow responsibly. Staff will head out into the field equipped with posters, leaflets and brochures that provide the answers to five critical questions:

  • How can I figure out much can I afford to borrow?
  • Do I know how much I will pay?
  • Do I fully understand the contract?
  • What should I do if I am not satisfied with my bank?
  • How can I control my debt levels?

Who is involved?

This Campaign brings together leaders in client protection from across the region, including: Farm Credit, Nor Horizon, ECLOF, and Kamurj (Armenia); AzerCredit and Viator (Azerbaijan), EKI, Lider, MiBospo, and Parner (Bosnia and Herzegovina); SIS Credit (Bulgaria); Crystal (Georgia); AFK (Kosovo); Baitushum (Kyrgyzstan), Horizonti (Macedonia); Microinvest (Moldova); Xac Bank (Mongolia); AgroInvest (Serbia and Montenegro); Vitas (Romania); MDF, and Opportunity Bank (Serbia); Bank Eskhata and Imon (Tajikistan); and Hope (Ukraine).

Want to find out more?
Please visit the website, follow the MFC on Facebook Twitter or contact Kinga Dabrowska